UMNO/BN spent 10s of millions of dollars to try and buy soft and friendly news on American media. The total effect of that expenditure of taxpayer dollars has been nil. However, as a result of its unethical activities, for absolutely no money, UMNO/BN has managed to get far more negative media in the last 24 hours than it could have ever afforded on its own. Let’s recap:
Din Merican’s blog broke the story with my post yesterday linking to Josh Trevino’s FARA statement.
Soon thereafter the very popular US news and entertainment site Buzzfeed published a lengthy investigative piece by Rosie Gray. Buzzfeed receives over 25 million unique visitors per month which is about the same as the respectable Washington Post and 10x what Malaysiakini sees per day.
Within a few hours additional follow up stories appeared on
Talking Points Memo [here] about 1 million monthly uniques and read by many political and business insiders
NY Magazine [here] about 1 million monthly uniques
Salon.com [here] – about 12 million monthly uniques
Politico [here] – about 10 million monthly uniques, including most of the influential US politicians
Wonkette [here], another political insider site
and to add insult to injury, Gawker, which usually focuses on celebrity gossip, carried a piece today on its FRONT PAGE to its 5 million monthly readers [here]
Meanwhile, the even more popular Huffington Post site took down articles written by Trevino when it learned that those articles violated the Huffington Post’s on (relatively low) blogging standards.
Although you can still read a cached version of this article from August 2010 in which Trevino tries to cozy up with the Malaysian Attorney General Gani Patail in supporting the prosecution persecution of Anwar Ibrahim in court.
On the Twitters, Josh Trevino had a bad day yesterday. While he himself maintained an upbeat and positive attitude, critics were relentless. It appears that Trevino could care less what ethical lines he crossed since he was paid handsomely for his work. But others have been less forgiving:
and my personal favorite:
You may be asking, SO WHAT? UMNO/BN embarrasses itself on an almost daily basis. When given the opportunity in the international community it embarrasses itself even more effectively by groping women, casting racial slurs, and mentioning investigations of allegations of murder leveled against its head of state during press conferences when no one ever asked about said allegations.
I think this matters for several reasons
- All of a sudden Malaysia, which is never in the international media even in the case of the carnage in Sabah, is all over US media. Which means they will be taking some note of what is happening in the country, which is good, especially with elections around the corner. I believe that the allegations of electoral fraud will garner more attention given this intense media pressure.
- The Malaysian government and UMNO/BN which regularly attacks Anwar Ibrahim in Malaysia for being a Jewish agent has demonstrated its willingness to engage with vehemently pro-Israeli, anti-Muslim writers to do its dirty work around the world.
- Anwar Ibrahim is once again vindicated in his very vocal attack against APCO that started in 2009/2010. Back then many people criticized him for overreaching but pretty much everything he said back then has proven to be true.
- Between the Prime Minister’s office and Sarawak Chief Minister Taib Mahmud’s office all told perhaps over 50 million dollars was spent on paid media to prop of the image of these two figures. One has to wonder the ROI on that expenditure. In both cases the PR strategy has been exposed as fraudulent. The people and organizations involved have been fraudulent and there has been intensive blow back. So much money from public coffers was wasted on these operations.