October 31, 2011
http://www.thesundaily.my/news/192729
Competition law and the airline industry
Last updated on 31 October 2011 – 11:09am
by Christopher Lee, Kuok Yew Chen and Edwin Lee
Legally Speaking
MALAYSIAN Airline System Bhd (MAS), AirAsia Bhd and AirAsia X Sdn Bhd have recently
entered into a Comprehensive Collaboration Framework to explore opportunities to collaborate on a broad range of areas in which all parties will strive to complement each other’s businesses so as to leverage on their respective core competencies and optimise efficiency for the benefit of consumers.
The collaboration has sparked concerns that the tie-up between the two airlines may result in a monopoly or anti-competitive behaviour in the airline industry. Many have expressed their worries that the collaboration may result in less frequent flights, limited travel options and that AirAsia may stop offering low-price airfares since MAS is no longer a competitor to AirAsia.
The collaboration agreement would only come into effect after a full competition analysis is completed and is in compliance with the applicable laws with regard to competition law in all the markets that the airlines operate in.
It is noted that the recently-established Malaysian Competition Commission is also looking into the possible impact of the collaboration on the local market.
This article sets out to examine the competition law issues that may arise from the collaboration in the airline industry.
Competition Act 2010
The Competition Act 2010 was passed by Parliament last year and is scheduled to come into force on Jan 1, 2012. The Act applies to any commercial activity by any company (including government-linked companies) within and outside Malaysia which has an effect on competition in any market in Malaysia.
Generally, competition law in most jurisdictions around the world covers three main pillars – prevention of anti-competitive agreements; abuse of a dominant position as well as ruling against anti-competitive mergers and acquisitions.
The Act does not, however, provide for regulation of mergers and acquisitions which may be anti-competitive, although the government has not ruled out the possibility of introducing the third pillar in the future.
Anti-competitive agreements
The Act prohibits horizontal and vertical agreements between enterprises where an agreement has the object or effect of significantly preventing, restricting or distorting competition in any market for goods or services.
Horizontal agreements which have the effect of price fixing; market sharing; limit or control of production, market outlets or market access; and bid rigging are deemed to be anti-competitive agreements. Vertical agreements include tie-in arrangements and exclusive dealings which have the object of setting up barriers of entry against new entrants in a particular industry.
Abuse of a dominant position
Enterprises are prohibited from engaging in any conduct which amounts to an abuse of a dominant position such as imposing unfair purchase or selling price; limiting or controlling production, market outlets or market access, refusing to supply; applying discriminatory conditions that discourage new market entry; engaging in predatory behaviour towards competitors; or buying up scarce supplies in excess of the dominant enterprise’s own needs.
The application of competition law to the airline industry
In the airline industry, the typical competition issues include global alliances, tariff coordination, code-sharing, price-fixing, airport capacity and slot allocation, predatory pricing, frequent flyers programme, corporate discount schemes, and travel agent commission. These competition issues may arise from day-to-day dealings with competitors, joint-venture partners, airport operators, suppliers, agents as well as customers, and will likely come under the scrutiny by the competition authority.
In many countries, airlines have to seek permission and clearance from the competition authorities before they are allowed to form an alliance. The competition authorities will consider the terms of the agreement, the potential impact on the relevant markets as well as whether the alliance would result in excessive market domination.
The competition authorities in many jurisdictions are generally supportive of airline alliances as they would result in cost savings, better connectivity and foster greater synergies between the airlines unless the alliances would result in elimination of competition.
Code sharing
Code sharing is an arrangement between two airlines where one airline (operating airline) allows another airline (marketing airline), as a code share partner, to market and sell tickets on the operating airline’s flights. The marketing airline that sells tickets under its own code does not actually operate the flight.
While code-sharing agreements are generally permissible as they provide substantial benefits to consumers (such as seamless connections, greater network access and competitive airfares), some code-sharing agreements may give rise to anti-competitive concerns as the multiple displays of code-shared flights on computer screens push down other airlines’ flights to be displayed on following screens which may be missed by consumers searching for other flight options.
It may also go beyond this and cover comprehensive integration of marketing and sharing of operational information that results in distortion of healthy competition practices.
In this respect, AirAsia has dismissed the possibility of entering into a code-sharing agreement with MAS as it claims both airlines operate in different market segments and with different business models.
It is believed that both airlines are likely to have a common understanding on joint planning, operating and coordinating routes, flight schedules and airfares. In Europe and the US, exemptions have been granted to a number of cooperation agreements between airlines on the condition that the whole arrangement benefits the customers of each party by providing access to a wider range of routes.
Price fixing
In the past few years, dozens of airlines around the world have been slapped with hefty punishments by competition authorities for involvement in price-fixing cartels. For example, in November 2010, 11 airlines were fined a total of €799 million (RM3.46 billion) by the European Commission for fixing the price of fuel and security surcharges on cargo flights worldwide over a six-year period from 1999 to 2006.
At home, in July 2011, MAS announced that it would pay US$3.35 million (RM10.27 million) to a number of freight forwarders in the US to settle claims alleging that MAS was involved in price-fixing of airfreight shipping services and related surcharges, although MAS has denied any wrongdoing and claimed that the settlement was to allow MAS to focus its full attention on further strengthening its business and to keep its legal costs to a minimum.
Abuse of a dominant position
Merely being in a dominant position is not unlawful; it is the abuse of a dominant position that is prohibited under competition law. Examples of an abuse of a dominant position in the airline industry include imposing excessive, predatory or discriminatory pricing; the exclusive application of only one tariff on a given route; offering discounts or commissions with a view to excluding competitors from the market; and refusing to supply or allow access to essential facilities.
Predatory pricing
Predatory pricing is a huge concern amongst the airlines in the fight for larger market share. Predatory pricing is where a company sets the price for its products or services below the cost of producing or providing the products or services in order to force its competitors to exit the market. Once the competitor is eliminated, the company will then raise its price to an exorbitant level to recoup loss of revenue suffered during its predatory pricing exercise.
In 2008, AirAsia claimed that MAS had engaged in unfair competition and predatory pricing in its “Everyday Low Fares” campaign. While the claim was subsequently found to be baseless, it highlighted the risk of engaging in predatory pricing.
However, in light of the collaboration, it is unlikely that there will be any predatory pricing. Instead, it is likely that airfares in both airlines will be aligned to complement each other in their respective market segments.
Frequent flyer programmes
Frequent flyer programmes and corporate discount schemes which have the effect of providing incentives for customers to stick to one particular airline may be viewed as creating an anti-competitive effect.
Similarly, travel agent commission agreements which tie travel agents to one particular airline and discourage them from selling tickets for other airlines may be anti-competitive and should generally be avoided. For example, British Airways was found to have abused its dominant position by operating a commission scheme that had the effect of excluding British Airways’ competitors from the UK markets for air travel.
The MAS-AirAsia collaboration
The collaboration will see MAS and Firefly concentrate on providing full-service long and short-haul flight services while AirAsia and AirAsia X will focus on low-cost, no-frills long and short-haul flight services.
On one hand, some may view this as effectively reducing or removing competition as each airline will dominate a market segment with no competitor in that segment. On the other hand, it also appears that even with the collaboration, the airlines will continue to face competition from each other and from other airlines in the market. It is noted that consumers will still have sufficient options to fly with many other airlines in the market.
AirAsia group CEO Tan Sri Tony Fernandes has assured the public that AirAsia’s identity as a low-cost airline will not be changed as the collaboration is aimed at focusing on the core competency of each airline and to foster closer collaboration between the airlines so as to enable them to compete with other big players in the industry.
As such, so long as the airlines comply with the applicable laws, including competition law, the collaboration may eventually yield greater benefits to consumers.
Conclusion
The International Chamber of Commerce has recognised that the trend of forming alliances and other forms of cooperation among airlines is increasing and that it can be beneficial to the industry and consumers.
However, it also felt that these cooperative agreements must be subject to fair and objective competition rules so as to create a stable and predictable legal environment and, at the same, protect the rights and interests of other airlines and players in the industry.
Under the Act, companies which are found to have infringed any of the prohibitions may be liable to a fine of up to 10% of their global revenue for the period during which the infringement occurred. Directors, CEOs, COOs and managers may also be severally and jointly liable to hefty fines and imprisonment.
Despite being separate legal entities, a parent company and its subsidiaries will be considered as a single enterprise if they form a single economic unit within which the subsidiaries do not enjoy real autonomy in determining their actions on the market. Anyone who has suffered loss or damage as a result of the infringement also has the right to take civil action against the company.
It would be interesting to see how these two airlines, which have previously been regarded as competitors, collaborate with each other instead. Will they no longer be in competition and, if so, will the law allow that?
This article was contributed by Christopher Lee, Kuok Yew Chen and Edwin Lee of Christopher Lee & Co (www.christopherleeco.com).
Malaysia needs to have anti-trust laws.
“The collaboration has sparked concerns that the tie-up between the two airlines may result in a monopoly or anti-competitive behaviour in the airline industry. Many have expressed their worries that the collaboration may result in less frequent flights, limited travel options and that AirAsia may stop offering low-price airfares since MAS is no longer a competitor to AirAsia.”
Who is looking after the consumer??
Mr. TF my friend. “Now Everybody Can Fly Kites” He’s got MAS over the barrel. Khazanah might just as well sell MAS for RM 1 to TF just like when DRB sold AA for RM 1 to TF and Pahamin.
Consumers are screwed in every way in Malaysia. The government don’t care as the Ministers all fly First Class and don’t have to pay a single sen. The government officers don’t care as their travel are in Business Class and paid for by the government. The consumers have no choice, fly or drive or take the train which now stop at Woodlands.
Mr.Webelos and Mr.Bean,
We seem to believe in superman types–the one man who can change to the world. Today, it is Tony Fernandes, before it was Tajuddin Ramli for the airlines. We have never learn.
I think, we should ensure that Tony does not ride on MAS and our national treasury to prop up AirAsia. The guy buys Queens Park Rangers and then asks MAS to sponsor the team. He is involved in Formula 1 racing. Where is he getting the money to do all these things? I think Tony is over-confident to the extent that he thinks he can walk on water. High risk taking with a fallback position. It does not take a genius to figure that out. Or is Tony fronting for some powerful and wealthy people with money to launder?
I hope the MAS Staff and Pilot Unions take appropriate actions to prevent this lopsided deal and those behind this arrangement should be asked to be more transparent and accountable. Anyway, I am always suspicious when Tun Dr. Mahathir endorses the MAS-AirAsia deal.
Geranimo, I don’t believe TF is a superman, a “super” (in Bahasa Indonesia) maybe. Your guess is as good as mine. No one in Malaysia or MAS has the guts of QANTAS CEO so we will have to just accept that MAS/AA so called “collaboration” will see a monopoly in aviation in Malaysia. Khazanah the trustees of state assets sees TF as the likely choice to turnaround MAS. Who are we to challenge the boys from Bina Fikir and their Research expertise. Research house are not the same as operational experience. Research houses only look at numbers and balance sheets not the nuts and bolts, blood and sweat.
When you are flush with cash why not flaunt it or park it somewhere else. When you have a company that will provide your football team with easy advertising dollars, take advantage of it. Again it’s multiple revenue stream, football club, F-1, advertising dollars all go from left pocket to right pocket and maybe some other chaps pocket.
Che Det was always chiding Proton for selling Agusta for RM 500 but he endorses selling Air Asia to Pahamin and TF for RM1. What’s the difference?
“….Or is Tony fronting for some powerfull and wealthy people with money to launder ” geranimo. May be, but i doubt ” filthy rich people ” will do it here…normally overseas. In this case i believe wealthy people will want to grab more & more…the ” easy way…”.
Easy way is i suspect some powerfull hand/s are pressing the button behind Khazanah, like it had happened in TR’s case in the past.
What other convenient ‘ conduit’ than this collaboration with AA/TF ? Normally i am not a pessimist, but with this ‘arrangements’, my guts feeling – not a prediction – that MAS ( Gold ) WILL be ‘loosing’ for years & years to come….for future generations to inherit DEFICITS…. ! Its meant to be, because of a very convenient CONDUIT….
Well.., the Idea and Inspiration is good, but not the Intention. Nor is it new. There will be challenges and resistance to this monopoly (but i’ll let the legal experts figure this out). The EPU conduit is brittle, corroded and clogged by the debris of self-glorification and mummification.